Looking for real sales page examples you can model for your business? In this guide, I’ll walk you through 15 pages, from online courses to software tools, that show exactly how smart design and copywriting can turn visitors into paying customers.
I’ll break down why each page works, what you can learn from it, and how to apply those ideas to your own WordPress site without starting from scratch.
Sales page examples covered in this guide:
- 1. Stop Fighting Food (Course Sales Page Example)
- 2. Live Off Your Passion (Online Course Sales Page Example)
- 3. Digital Marketer (Marketing Funnel Sales Page Example)
- 4. OptinMonster University (Training Sales Page Example)
- 5. Zoma Sleep (Ecommerce Sales Page Example)
- 6. Somnifix (Product Sales Page Example)
- 7. PR Couture (Coaching Sales Page Example)
- 8. ConvertKit (Software Sales Page Example)
- 9. Ontrapalooza (Event Sales Page Example)
- 10. Design Sprint Masterclass (Masterclass Sales Page Example)
- 11. Dinnerly (Subscription Sales Page Example)
- 12. Eat Fat, Get Thin (Health Challenge Sales Page Example)
- 13. Slack (SaaS Sales Page Example)
- 14. WPForms (Black Friday Sales Page Example)
- 15. SeedProd (WordPress Builder Sales Page Example)
Before we start, let’s explore what a sales page is and how it can increase your conversion rates.
What Is a Sales Page?
A sales page is a landing page designed to convert your website visitors into customers. They do this by including page elements that persuade visitors to take action.
When you write a sales page, your elements can be anything from social media buttons, social proof, and persuasive copywriting to explanation videos and customer testimonials.
However, the goal remains the same: to get visitors to purchase your products or services.
If you’re unsure where to start, look at the following sales page examples for inspiration.
15 High-Converting Sales Page Examples
Whether you’re selling an online course, selling a membership, or anything else on the internet, having a sales page that solves your audience’s problems is key to driving conversions.
With that in mind, let’s explore some excellent sales page examples and look at why they work.
1. Stop Fighting Food (Course Sales Page Example)
This sales page converts by combining bold copy, emotional triggers, and strong social proof.
Stop Fighting Food is a masterclass by Isabel Foxen Duke designed to help people change their relationship with food. The sales page connects instantly with readers through strong design and copy that speaks to their struggles.
Why This Sales Page Works
- Relatable headlines speak directly to readers’ fears and frustrations.
- Red highlights and accents draw attention to key benefits.
- Bullet points empathize with struggles while offering simple solutions.
- Testimonials and videos provide authentic social proof.
- A clear, visually strong CTA makes taking action simple.
Areas to Improve
- Some imagery feels inconsistent with the overall design — replacing it with cohesive visuals would strengthen the flow.
See these call to action best practices for more help.
2. Live Off Your Passion (Online Course Sales Page Example)
This sales page works because it uses storytelling, video, and strong social proof to inspire people to enroll.
Live Off Your Passion is an online course designed to help people discover and pursue meaningful work. The page uses relatable imagery and in-depth explanations to show readers how the course can change their lives.
Why This Sales Page Works
- A short but engaging video gives a quick overview of the course.
- Copywriting empathizes with readers’ challenges and presents a clear solution.
- A strong money-back guarantee reduces buying hesitation.
- Case studies and testimonials build trust and credibility.
- Multiple, personalized CTAs encourage clicks throughout the page.
Areas to Improve
- The auto-play video may annoy some users. Letting readers choose when to play it could improve engagement.
- Testing a more contrasting CTA button color could increase conversions.
3. Digital Marketer (Marketing Funnel Sales Page Example)
This page converts because long-form copy, clear benefit-driven bullets, and repeated CTAs guide readers smoothly toward enrolling.
Digital Marketer uses this sales page to promote its Conversion Funnel Mastery course. Even though the layout is long-form, the structure keeps readers moving down the page without losing focus.
Why This Sales Page Works
- Headlines and subheads emphasize outcomes and benefits right away.
- Bullet lists highlight key takeaways in an easy-to-skim format.
- Strategic use of images and subheadings breaks up dense copy.
- Multiple CTAs reinforce the conversion goal without overwhelming.
- A built-in FAQ addresses common concerns before readers commit.
- No navigation menu keeps users focused on the offer.
Areas to Improve
- CTA button copy is too generic — a personalized phrase like “Make Me an Expert” could spark more clicks.
- Testing button colors that contrast more strongly with the background may increase conversions.
4. OptinMonster University (Training Sales Page Example)
This page converts by combining a clear headline, trust signals, and customer testimonials that reinforce the value of the training.
OptinMonster University offers digital marketing training for business owners and marketers. The sales page speaks directly to its target audience with clear messaging and supportive visuals.
Why This Sales Page Works
- Headline and subheading immediately explain the program’s value.
- A short video explains complex ideas without auto-playing.
- Logos from well-known brands add instant trust.
- Customer testimonials reinforce credibility with real voices.
- Copy is straightforward and focuses on outcomes for the reader.
- Clear “Who Should/Should Not Enroll” sections help qualify leads.
- FAQ section addresses hesitations before users sign up.
- Live sales notifications add urgency and a sense of momentum.
Areas to Improve
- Removing the navigation menu could keep users more focused on the page goal.
- Replacing generic testimonial icons with real customer photos would add authenticity.
5. Zoma Sleep (Ecommerce Sales Page Example)
This sales page converts by balancing detailed product info with trust signals like reviews, warranties, and guarantees.
Zoma Sleep uses this page to sell its mattresses, communicating value clearly while keeping the design easy to scan with visuals and trust-building elements.
Why This Sales Page Works
- High-quality product images show how the mattress looks and functions.
- “In The News” section builds credibility by highlighting media features.
- Guarantees, free shipping, and a 10-year warranty reduce purchase anxiety.
- Customer reviews with star ratings make decision-making easier.
- An FAQ section answers common objections before checkout.
Areas to Improve
- CTA button color blends with the page design — testing a stronger contrast could help it stand out.
- Replacing the generic “Shop Now” with something like “Sleep Better Tonight” could make the CTA more compelling.
6. Somnifix (Product Sales Page Example)
This page converts by using sharp, problem-first copy to frame mouth breathing as the issue, then positioning the product as the simple fix.
Somnifix sells sleep products aimed at improving breathing and rest quality. The sales page leans on educational copy and social proof to make the case quickly.
Why This Sales Page Works
- Problem–solution framing: the headline names the risk, the subhead offers the remedy.
- Benefit-first bullets explain results in everyday language, not jargon.
- A “Why Mouth Breathing Is Bad” explainer reinforces urgency with simple education.
- Testimonials and star ratings add real-world proof.
- An interactive quiz helps visitors self-qualify and move toward purchase.
Areas to Improve
- The animated GIF in the “How It Works” section can distract — a short, captioned video might clarify the steps better.
7. PR Couture (Coaching Sales Page Example)
This sales page converts by blending strong branding, clear benefits, and a focused layout that speaks directly to PR professionals.
PR Couture uses this sales page to promote its PRISM course for PR professionals. Every element on the page—from the visuals to the copy—feels consistent with the brand, creating a polished experience.
Why This Sales Page Works
- Clear course overview highlights what’s included at a glance.
- The “Life After PRISM” section paints a vivid picture of the transformation students can expect.
- Copywriting speaks in the audience’s voice, making the offer feel personal and relevant.
- A bright, consistent CTA color draws attention across the page.
- The FAQ section answers concerns before they become objections.
- An invitation to email directly adds a human touch that builds trust.
Areas to Improve
- Moving the founder’s video higher on the page could increase engagement by giving readers a personal connection right away.
8. ConvertKit (Software Sales Page Example)
This page converts by speaking directly to creators, pairing clear benefit-driven copy with testimonials and a friction-free free trial.
ConvertKit is an email platform for creators. The sales page guides visitors through the offer with relatable language, simple visuals, and proof from real customers.
Why This Sales Page Works
- Headline and subhead identify the audience (“creators”) and the outcome within seconds.
- A short animation in the hero shows how easy onboarding feels.
- Creator-focused testimonials and case studies add social proof that matches the target user.
- A clear, no-commitment free trial removes friction and speeds signups.
- Concise sections and scannable bullets keep the page moving without overwhelm.
Areas to Improve
- The “What’s New” module can distract from the conversion path — replacing it with a compact FAQ near the CTA could keep focus.
9. Ontrapalooza (Event Sales Page Example)
This page converts by mixing video, urgency, and always-visible CTAs to make registering for the event simple and persuasive.
Ontrapalooza is an annual conference for users of Ontraport’s marketing software. The sales page highlights the value of attending while making it easy to buy tickets right away.
Why This Sales Page Works
- A video at the top explains what attendees can expect, without auto-playing.
- Sticky navigation keeps the CTA button visible at all times.
- Bright color pops separate sections and guide the eye down the page.
- Urgency is reinforced with a “Tickets Are Limited” message.
- An opt-in form grows the email list while offering more details to hesitant visitors.
Areas to Improve
- Adding an “As Featured In” section with trusted logos would boost credibility.
- More testimonials from past attendees could provide relatable, persuasive proof.
10. Design Sprint Masterclass (Masterclass Sales Page Example)
This page converts by using bold design, founder-led video, and trust logos to prove authority and encourage signups.
The Design Sprint Masterclass targets professionals looking to master sprint methodology. Its bright, bold layout and personal video message instantly draw visitors in and establish credibility.
Why This Sales Page Works
- Clear value proposition upfront tells visitors what they’ll learn and achieve.
- A video message from the founders adds personality and trust.
- Logos from popular brands prove the training is respected and relevant.
- Testimonials from well-known clients show real-world success.
- Live chat on the page reduces hesitation by offering instant support.
- Bold CTA buttons appear throughout, maximizing signup opportunities.
Areas to Improve
- Too many testimonials clutter the page — reducing or grouping them could improve flow.
- “Sneak peek” course content sections feel off-brand and could be redesigned to match the rest of the layout.
11. Dinnerly (Subscription Sales Page Example)
This page converts by pairing audience-specific messaging (from Reddit) with clear visuals, simple plan choices, and frequent CTAs.
Dinnerly offers a low-cost meal kit service. The sales page gets to the point quickly with value-first copy and supportive food imagery that shows what you’ll receive.
Why This Sales Page Works
- Targeted headline and copy address the Reddit audience directly for instant relevance.
- High-quality meal photos make the value and variety feel tangible.
- Benefits and pricing are broken into scannable sections to speed decisions.
- Multiple CTAs (“Get Started”) appear after key information blocks.
- Simple plan selection reduces friction and keeps the focus on subscribing.
Areas to Improve
- Testing CTA color contrast and placement could lift click-throughs.
- A short explainer video (30–45 seconds) near the hero could clarify how it works for first-time buyers.
12. Eat Fat, Get Thin (Health Challenge Sales Page Example)
This page converts by creating curiosity with bold headlines, building trust with media mentions, and showing real results from past participants.
Eat Fat, Get Thin is a weight loss and lifestyle challenge created by Dr. Hyman. The sales page leans heavily on credibility, using data, testimonials, and authority signals to convince readers to join.
Why This Sales Page Works
- Headline sparks curiosity by challenging conventional diet advice.
- “As Seen On” logos add authority by associating the program with trusted brands.
- Benefit-driven subheads push readers toward desired outcomes (weight loss, energy, confidence).
- Results section uses actual data to prove effectiveness.
- Testimonials highlight real transformations from past challengers.
- Content previews offer a sneak peek at what buyers get.
Areas to Improve
- Placing the “Learn More” button after key persuasive elements would reduce premature exits.
- Having one consistent CTA goal (instead of splitting between book sales and challenge signups) would sharpen conversions.
13. Slack (SaaS Sales Page Example)
This page converts by showing the product in action with interactive demos, customer stories, and trust signals that make signups feel safe.
Slack uses its sales page to highlight productivity benefits while keeping the design clean and interactive. Visitors can see the product in action before committing to sign up.
Why This Sales Page Works
- Headline communicates the core benefit (better team communication) immediately.
- Interactive elements let users explore features without leaving the page.
- Customer logos and stories provide proof that respected companies rely on Slack.
- A live demo option reduces friction by letting visitors try it instantly.
- Multiple CTAs are placed throughout for easy conversion.
Areas to Improve
- Adding a short video in the hero section could engage users more deeply and personalize the experience.
14. WPForms (Black Friday Sales Page Example)
This page converts by using urgency tactics like countdown timers and reminders, combined with a clean design focused solely on the offer.
WPForms runs a special Black Friday sales page each year to promote its discount offers. The page blends scarcity, reminders, and a giveaway-style approach to maximize conversions during the short sales window.
Why This Sales Page Works
- Combines a sale with a giveaway to drive more traffic and visibility.
- “Remind Me” option keeps potential buyers engaged until the sale starts.
- A countdown timer increases urgency and pushes faster decisions.
- Offer details are presented clearly, so visitors know exactly what’s included.
- No navigation menus keep focus locked on the offer.
Areas to Improve
- Adding logos or trust badges from companies already using WPForms could strengthen credibility.
15. SeedProd (WordPress Builder Sales Page Example)
This page converts by using SeedProd’s drag-and-drop builder to create a polished, professional design with built-in conversion blocks like opt-ins, countdowns, and testimonials.
This example was built with one of the pre-designed SeedProd landing page templates. With SeedProd, you can customize every section to match your brand without needing to code.
Why This Sales Page Works
- Clean, consistent design creates a professional brand experience.
- Built-in optin form makes it easy for visitors to sign up instantly.
- Community reviews with star ratings build trust and credibility.
- Multiple CTAs give readers more chances to convert.
Areas to Improve
- Since this is a template, customizing it with brand-specific copy and visuals is essential for maximum impact.
SeedProd makes it easy to create high-converting sales pages, coming soon pages, and complete websites. With 100+ templates and conversion-focused blocks, you can launch faster and get better results without code.
Best of all, SeedProd is lightweight and optimized for speed, so your sales pages won’t slow down your website.
Why not check out this step-by-step guide to learn how to create sales pages that convert.
FAQs About Sales Pages
I hope these sales page examples gave you practical ideas you can use on your own site. The fastest way to create a page like this is with SeedProd, because you can start with a proven template and customize it with drag-and-drop blocks in minutes.
Why not try it today and build a sales page that actually converts?
If you’d like more inspiration, check out these guides next:
And if you liked this article, please follow us on Twitter and Facebook for more useful content to help grow your business.
