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How to Customize Password-Protected Pages in WordPress 

Written By: author avatar Stacey Corrin
author avatar Stacey Corrin
Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.
     Reviewed By: reviewer avatar Turner John
reviewer avatar Turner John
John Turner is the co-founder of SeedProd. He has over 20+ years of business and development experience and his plugins have been downloaded over 25 million times.

Customizing a password-protected page in WordPress helps you secure private content while keeping your brand’s look consistent. You can do this with theme settings, plugins, or page builders—no coding needed.

I’ve used WordPress password protection for client work, draft reviews, and gated resources. But the default screen is plain and off-brand, which can feel unprofessional.

In this tutorial, I’ll show you how to design a clean, branded password-protected page that fits your website perfectly, without touching a single line of code.

Quick Summary: Here are the main ways to customize your WordPress password-protected page:

  • Use a page builder like SeedProd to design fully branded passsword screens.
  • Try a visual CSS editor such as CSS Hero to restyle the default form.
  • Apply password protection site-wide to hide your entire site behind one secure page.

Methods to customize a password protected WordPress page:

Why Customize a WordPress Password Protected Page?

If you share exclusive content with clients or members, the built-in WordPress password protect page feature helps you secure that content quickly. It lets you lock individual pages or your entire site with a simple password.

I often use it for private landing pages still in development, but it’s also great for online courses, downloads, or premium articles. The problem is, WordPress shows a plain gray password screen that doesn’t match your site’s design or tone.

Default WordPress password protected page showing plain unbranded password form

Customizing that screen helps your site feel more professional and builds trust. Here’s why it matters:

  • Reinforce brand consistency — Consistent branding across all pages can improve trust by up to 33%.
  • Improve user experience — A polished, branded design makes visitors feel confident they’re in the right place.
  • Guide users clearly — You can add a short message explaining what’s behind the page and how to access it.

In short, styling your password page is about trust, clarity, and a seamless experience for your visitors.

When to Use WordPress Password Protected Pages or Posts

You don’t always need a full membership plugin to protect your content. In many cases, a simple password does the job just fine.

Here are some of the most useful ways to use password-protected pages and posts:

Use CaseDescription / Example
Client PagesShare design mockups, reports, or contracts privately with clients.
Under Construction PagesHide pages you’re building until they’re ready to go live.
Internal Team ContentKeep internal schedules, SOPs, or announcements private.
Limited-Time OffersCreate secret promotion pages for VIPs or email subscribers.
Personal ProjectsHide unfinished drafts or test pages from public view.
Protected Blog PostsSecure sensitive or premium articles using WordPress’s built-in password protection.

Using password protection this way keeps your workflow simple while maintaining privacy and professionalism.

How to Password Protect a WordPress Page

You can password protect WordPress pages using the default WordPress visibility settings by following these steps:

  1. Open the page or post you want to protect
  2. In the Publish meta box, click the Visibility option
  3. Choose Password Protected from the dropdown menu
  4. Enter the password you want users to enter to access the protected content
  5. Click the blue Publish button to save your changes
WordPress visibility settings showing how to enable password protection on a page

You now know how to password protect WordPress page content. After saving your changes, you can visit your site and see the password protected page working:

WordPress default password protected page with basic form layout

Now, let’s go over some ways to customize WordPress password protected page content so it matches the rest of your site.

Method 1. Customize Specific Password Protected Pages

Pricing: Starts at $39.50/year
Free Plan / Trial: Yes (limited features)
Standout Features:
🔹 Drag-and-drop builder for full design control
🔹 Access Controls to protect individual pages
🔹 Custom password form shortcode and design tools
Rating: A+
Best For: Users who want fully branded password-protected pages without coding

Let’s explore how to design custom password-protected pages in WordPress. Giving these pages a professional, branded layout makes them feel trustworthy and consistent with the rest of your site.

I like to use SeedProd, a drag-and-drop WordPress website builder, to customize individual password-protected pages. It lets you create fully branded, responsive designs without writing a single line of code.

SeedProd drag-and-drop builder used to customize password protected pages in WordPress

SeedProd also includes built-in Access Controls that let you restrict visibility to specific pages. This ensures only authorized users can view your content. You can then use SeedProd’s design tools to match your password page to your brand colors, fonts, and layout.

Here’s how to create your custom password-protected page with SeedProd:

Alternatively, you can follow these written instructions:

Step 1: Install and Open SeedProd

First, get started with SeedProd here. Then follow these instructions for installing the SeedProd page builder plugin.

Next, create a coming soon or maintenance mode landing page. These are special access-controlled pages for restricting your website.

To do that, click the SeedProd icon from your WordPress admin. This takes you to the SeedProd dashboard, where you can add new pages and edit them in the customizer.

Step 2: Create a Coming Soon or Maintenance Page

SeedProd landing page dashboard with option to create a coming soon or password protected page

After that, click the Set Up a Coming Soon Page button.

SeedProd setup screen for creating a coming soon or password-protected page

Next, you’ll see several custom templates to use as a starting point for your page design.

SeedProd custom templates for WordPress password protected and coming soon pages

For our example, we’ll use the Swipe coming soon template. To launch the template, hover your mouse over the thumbnail and click the tick icon.

Launching SeedProd password protected page template in WordPress builder

Your coming soon page template will appear in the drag-and-drop page builder. Here, you can begin to customize the password protected page to suit your brand.

Step 3: Customize the Page with Drag-and-Drop Blocks

SeedProd drag-and-drop builder customizing WordPress password protected page design

SeedProd’s page builder is like the WordPress customizer in that you can make changes in real time.

It also has WordPress blocks. These blocks make it easy to customize the password-protected page without prior design experience.

You can choose from standard blocks like headlines, buttons, images, videos, dividers, etc.

SeedProd standard blocks such as text, images, forms and buttons for password protected pages

Or you can use landing page blocks to drive more leads and conversions, such as:

  • Giveaways – Add a RafflePress giveaway to your page with the ready-made giveaway block.
  • Contact Forms – Add contact forms made with WPForms to your landing page.
  • Optin Forms – Boost leads with sign-up forms that come with custom templates and styles
  • Countdown Timers – Create a sense of urgency with live countdowns.
  • Social Buttons – Grow your social media followers with social profiles and sharing buttons.
  • And much more.
SeedProd landing page-specific blocks like countdowns, opt-in forms and social buttons

You can add these features to your page by dragging them from the left to your live page preview on the right.

Then, click any element to edit the content. You can also choose a custom block template and add advanced changes.

Step 4: Add a Custom Password Form Shortcode in WordPress

You can include a password input field on your page using a custom password form shortcode. Users have to type a password before clicking Submit to access your protected content.

To do that, drag the Custom HTML block onto your live page editor.

SeedProd custom HTML block for adding password form shortcode

Then click the block to edit the content. Now paste this shortcode seed_bypass_form into the content editor with square brackets on either side.

SeedProd password form shortcode added to WordPress protected page

You won’t see the password input field until you preview your live page. It will, however, give you a custom password form WordPress visitors can use to unlock the page.

Step 5: Control Access to Password Protected Content in WordPress

After customizing your page with the bypass form shortcode, you’ll want to set up password protection for specific pages of your WordPress site.

To do this, click the Page Settings tab at the top of the builder and select the Access Controls heading. Next, add a password in the ‘Bypass URL’ field. This acts as a password for your page, and also a link clients and team members can use to get past the password protection and access the page.

SeedProd access control settings for restricting WordPress pages with a password

You can also exclude pages from password protections, such as your dashboard, admin, and login, so you don’t get locked out of your site.

Now, you need to decide which pages will be password protected. This could be pages with members-only content, lead magnets, or even an unfinished landing page.

Simply find the ‘Include URLs’ heading and add the WordPress password protected page you want to restrict in the text box. For example, you can add specific landing pages and posts, or even use this feature for password protected categories.

SeedProd include URLs feature to password protect specific pages in WordPress

Once you’re happy with the customizations for your protected WordPress page, it’s time to publish it.

Step 6: Publish and Preview Your Page

To publish a password-protected page, click the down arrow next to the Save button, then click Publish.

Publishing SeedProd custom password protected page in WordPress dashboard

You’ll see a lightbox popup telling you that your page is published. You can then click the See Live Page button to preview your changes.

Preview of custom password protected page built with SeedProd

To make your page live, head back to your SeedProd dashboard. Under the Coming Soon Mode section, switch the Inactive toggle to Active.

Activating SeedProd custom password protected page site-wide

Your custom password-protected page is now live!

Example of branded WordPress password protected page created with SeedProd

If you want to change your page again, click the Edit Page button in SeedProd. Then, you can change your page message, content, and style again.

Want to create your own branded, password-protected page in minutes?

Method 2: Customize the Default WordPress Password Form with CSS Hero

Pricing: Starts at $29/year
Free Plan / Trial: No
Standout Features:
🔹 Point-and-click CSS editor
🔹 Change fonts, colors, and background images
🔹 Works with any WordPress theme
Rating: B+
Best For: Quick visual tweaks to the default password page

When you use WordPress’s default password protection, your page automatically inherits your theme’s styling. But that design is often minimal and doesn’t reflect your brand.

To customize it, you can use a visual editor plugin like CSS Hero, a tool that lets you edit your theme’s CSS through a point-and-click interface. It’s ideal for changing layouts, colors, and typography without writing code.

This is a quick option if you want to restyle your password-protected page, login screen, or even your WordPress reset password page without using a full page builder.

With CSS Hero, you can visually edit elements like typography, form fields, and buttons. Just click any part of your password page to open styling options and adjust fonts, padding, or background images in real time.

Step 1: Install and Launch CSS Hero

First, get CSS Hero here and install the plugin on your website. Then, navigate to your password-protected page in WordPress.

From the WordPress admin bar at the top of your page, click the Customize with CSS Hero option.

Using CSS Hero visual editor to customize default WordPress password protected page

This reveals a simple point-and-click visual editor to edit and customize your WordPress page.

CSS Hero visual editor showing live edits to WordPress password form

With CSS Hero, you can customize various elements of your password-protected page, including:

  • Typography: Change font styles, sizes, and colors for the page title, form labels, and other text elements.
  • Form Elements: Modify the appearance of the password input field, including its border, background color, and placeholder text.
  • Button Design: Customize the submit button with different colors, hover effects, rounded corners, or even add icons.
  • Layout Adjustments: Alter the positioning and spacing of elements, add padding or margins, and adjust the overall layout of the form.
  • Background Effects: Beyond simple colors, you can add gradients, patterns, or even background images to the entire page or specific sections.
  • Responsive Design: Make sure your customizations look good on all devices by adjusting styles for different screen sizes.

Step 2: Style Your Password Page Elements

Click the header to open the options panel on the left. Then, you can choose a color from the color picker tool.

CSS Hero custom header style on WordPress password protected page

Click your page’s background. You can change it by choosing a color or gradient from the list, or you can add your own background image.

Adding background gradient to WordPress password protected page using CSS Hero

The drawback of using CSS Hero is you can’t add elements like contact forms, signup forms, and social buttons. For those, we suggest using the SeedProd method below.

Continue customizing your page, clicking different elements, and adding custom colors and fonts.

Step 3: Save and Preview Your Changes

When you’re happy with your design, click the Save and Publish button. Then, click the Quit icon in the top-right corner of your screen.

Saving CSS Hero changes to WordPress password protected page

This will take you to your newly edited locked page design, complete with its password form.

Final customized WordPress password protected page styled with CSS Hero

Method 3: Create a WordPress Password Wall (Lock Page) for Your Entire Site

Pricing: Starts at $39.50/year
Free Plan / Trial: Yes (limited features)
Standout Features:
🔹 One-click site-wide password wall
🔹 Apply custom designs across your entire site
🔹 Exclude admin and key pages from lockout
Rating: A
Best For: Temporarily protecting entire sites (under construction or maintenance)

You can also use SeedProd to customize and show a password-protected page (sometimes called a WordPress lock page or password wall) across your entire website. That way, users will need to enter a password to access any of your content.

The steps to password protect your WordPress website are the same as above. Go to SeedProd » Landing Pages, and in the Coming Soon panel, click Edit Page.

Editing SeedProd coming soon password page in WordPress

From there, click the Page Settings tab and find the Access Controls heading. Here, scroll to the ‘Include/Exclude URLs’ area and click the ‘Show on the Entire Website’ radio button.

SeedProd access controls for password protecting entire WordPress website

Once you’ve saved the changes, your custom password page will appear on every page of your entire site.

With this method, it’s easy to create a WordPress style password protected page that looks great and covers your whole site.

Bonus: Creative Uses for WordPress Password Protected Content

WordPress password protection isn’t just for hiding unfinished pages. You can use it to add exclusivity, deliver private experiences, or manage client access. Here are a few creative ideas:

Creative UseWhy It’s Effective
Gated NewslettersGive subscribers access to bonus posts or insider updates using one shared password.
Premium VideosProtect exclusive tutorials or training replays, keeping them private for members.
Client DashboardsOffer clients a private space with progress updates, assets, and resources.
Mini Membership AreasCreate lightweight member-only areas without needing a full plugin.
Private EventsHide event details or registration links behind a password-only page for attendees.

Each of these examples lets you use simple password protection to build trust, exclusivity, and professionalism without extra tools.

WordPress Password Protection FAQs

Can I password protect a page on WordPress?
Yes, you can lock a WordPress page with a password. Edit the page, find “Visibility” in the “Publish” section, and choose “Password protected.” Enter a password and update the page. Only people with the password can see it.
What is the difference between password protected and private pages in WordPress?
A password protected page can be viewed by anyone who has the password — no login required. A private page, on the other hand, is only visible to logged-in users with certain roles (like admins or editors). It’s completely hidden from the public.
Are password protected pages indexed?
No, password-protected pages in WordPress do not show up in search engines. Search engines cannot see the content behind a password. If the page was already in search results, it may stay there until search engines update their listings.
How do I change the password protected text in WordPress?
You can change the default “This content is password protected” text by adding a small code snippet to your theme’s functions.php file. If you prefer not to use code, plugins like CSS Hero or page builders such as SeedProd let you replace the message with your own wording.
Can I create a custom login page instead of the default password page?
Yes. WordPress only offers a basic password page by default, but you can create a fully branded custom login page with SeedProd. This gives you complete control over the design and lets you add your own branding, background images, and custom forms.

There you have it!

Extra Tips for Customizing Password Protected Pages in WordPress

Customizing password-protected pages in WordPress is simple once you know the right tools. You don’t need to touch code or edit theme files, just choose the approach that fits your needs.

  • Use SeedProd if you want full design control with a drag-and-drop builder and custom access settings.
  • Use CSS Hero if you only need quick visual edits to the default password form, like changing colors or fonts.
  • Use SeedProd’s site-wide protection if you’d like to lock down your entire website behind a single password page during maintenance or development.

Each method offers a secure, professional way to protect content while keeping your brand consistent and your visitors confident in your site.

For even more tips on password-protecting your WordPress site, please see these expert guides:

Thanks for reading! We’d love to hear your thoughts, so please feel free to join the conversation on YouTubeX and Facebook for more helpful advice and content to grow your business.

author avatar
Stacey Corrin Writer
Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.

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