When I built my first lead generation landing page, I made the mistake of cramming in too much information. The result? Hardly anyone signed up. Once I switched to a simple, focused design, my conversion rate more than doubled. That’s the power of a good lead generation landing page.
In this post, I’ll share 7 of the best lead generation landing page examples I’ve studied and worked with. You’ll see why they work, how real brands use them, and how you can recreate them on your own site.
Jump to the lead generation landing page examples:
What Is a Lead Generation Landing Page?
A lead generation landing page is a standalone web page designed to capture visitor information, usually an email address, in exchange for something valuable. Instead of sending people to a homepage full of distractions, these pages focus on one goal: turning visitors into leads.
When I built my first one, I offered a simple free checklist. That small incentive helped me collect hundreds of new subscribers in just a few weeks. That’s the core idea—give away something useful, and in return, you grow your email list with people who want to hear from you.
Here are some popular incentives you can offer on lead capture pages:
- Free trial
- Checklist
- Cheatsheet or quick-start guide
- Discount or coupon
- Giveaway or contest entry
The key is to make the offer irresistible. If your incentive isn’t valuable enough, visitors won’t stay on the page long enough to convert.
How to Create a Lead Generation Landing Page in WordPress
There are many ways to create a lead generation page for your business website. If your website is on WordPress, you can use landing page plugins like SeedProd to build pages quickly and easily.
SeedProd is the best website builder for WordPress, with over 1 million users. It lets you create custom WordPress themes, high-converting landing pages, and flexible WordPress layouts without writing code.
You can choose from 300+ premade WordPress themes and landing page templates to get started. From there, you can customize every part of your design with SeedProd’s drag-and-drop page builder.
SeedProd also has built-in coming soon, maintenance, 404, and login page modes. You can enable each page mode with a single click, hiding your site’s construction behind a beautiful landing page.
Follow this step-by-step guide to learn how to create a landing page in WordPress.
7 Best Lead Generation Landing Page Examples
I’ve studied hundreds of landing pages, and the ones that perform best all have one thing in common: they’re simple, focused, and built to convert. To help you see what works in practice, I’ve pulled together 7 of the best lead generation landing page examples you can learn from.
Each example shows a different way to capture leads, and I’ll walk you through how to recreate them with SeedProd.
1. Marie Forleo B-School Waitlist Landing Page
This waitlist landing page is powerful because it turns “closed enrollment” into a lead generation opportunity. Instead of losing visitors, Marie Forleo builds anticipation, collects emails, and nurtures her audience until the next course launch.
| Type: Waitlist Landing Page |
| Best For: Courses, memberships, and product launches |
| Standout Features: |
| 🔹 Personal imagery that builds trust 🔹 Bold, benefit-driven headlines 🔹 Testimonials and case studies for social proof 🔹 Simple email opt-in form |
What stands out here is how the page handles trust. The testimonials act as social proof, which is critical when asking someone to commit to a course that isn’t even open yet. This is a great reminder that building credibility upfront can keep leads warm for months.
2. Integrify Free Demo Landing Page
Integrify’s demo page works because it uses video and clear benefits to capture attention right away. By leading with a free demo, they make the offer low risk while still collecting qualified leads through a detailed form.
| Type: Free Demo Landing Page |
| Best For: SaaS and B2B software tools |
| Standout Features: |
| 🔹 Video at the top to explain the product 🔹 Benefit-driven copy 🔹 White space that guides focus 🔹 Multi-field form for lead qualification |
One thing that makes this example stand out is the form length. Unlike shorter forms designed for speed, Integrify uses more fields to qualify leads before they ever talk to sales. This is smart for SaaS businesses that want quality over quantity.
3. Mixpanel Demo Landing Page
Mixpanel’s landing page focuses on credibility and simplicity. Instead of overwhelming visitors, it uses clean visuals, strong calls-to-action, and social proof to move people toward requesting a demo.
| Type: Demo Request Landing Page |
| Best For: Analytics and B2B SaaS platforms |
| Standout Features: |
| 🔹 Minimalist layout with white space 🔹 CTA buttons repeated throughout 🔹 Social proof with customer logos 🔹 Visuals that reinforce product value |
What I like about this page is the repeated CTA strategy. By placing buttons in multiple sections, Mixpanel captures interest whether visitors are ready to sign up immediately or need more information first. It’s a simple tactic that can lift conversions significantly.
4. BigCommerce Product Tour Landing Page
This page works because it educates and qualifies at the same time. The product tour sets clear expectations about what you’ll learn, while the longer form filters for serious prospects who are closer to buying.
| Type: Product Tour / Lead Gen Page |
| Best For: eCommerce platforms and complex products |
| Standout Features: |
| 🔹 “What you’ll see” bullet list sets expectations 🔹 Simple visuals that support the copy 🔹 Primary CTA stays clear and consistent 🔹 Longer signup form for lead qualification |
The agenda-style bullet list is doing a lot of work here; it answers “what do I get?” in seconds. The long form can lower raw signups, but for high-ACV products it improves sales efficiency by sending better-fit leads to the pipeline.
If you use a longer form, add microcopy about privacy and how you’ll use the data, and consider a sticky CTA so users can act anytime while scanning the tour.
5. Freelance to Business Owner Sales Page
This long-form page converts because it does the heavy lifting for trust and clarity. It speaks to real pain points, shows proof, and answers objections before asking for the email or purchase. The result is a steady flow of qualified leads who already understand the value.
| Type: Long-Form Sales / Lead Gen Page |
| Best For: Courses, ebooks, coaching, and info products |
| Standout Features: |
| 🔹 Benefit-first headline and subheads 🔹 Story-driven copy that addresses fears 🔹 Proof blocks with testimonials and results 🔹 Clear CTA with a simple opt-in or checkout |
What stands out is pacing. The page builds a case section by section, then places CTAs at natural decision points.
If you use a longer format, break the copy with visuals, callouts, and short lists. Add a quick summary box near the top for scanners, then repeat the CTA after your strongest proof to catch high-intent readers.
6. Local iQ Webinar Registration Page
This webinar landing page converts because it trades real value for an email address. The headline tells you what you’ll learn, the details set clear expectations, and the short form removes friction so more people register.
| Type: Webinar Registration Landing Page |
| Best For: Training, product education, and lead nurturing |
| Standout Features: |
| 🔹 Outcome-focused headline 🔹 Date, time, and speaker details up front 🔹 Short form for higher completion rates 🔹 Agenda bullets that answer “what’s in it for me?” |
The key here is clarity. People sign up fast when they know the topic, the time, and the payoff.
If you run webinars, repeat the CTA after the agenda, add a “Can’t attend? Get the replay” note, and use a one-click calendar add so registrants actually show up.
7. WordStream Free Tool Landing Page
This page converts because the offer is instant and useful. The free grader shows a preview of what you get, then asks for an email to unlock the full report. That mix of quick value and low friction is ideal for capturing a high number of qualified leads.
| Type: Free Tool / Report Landing Page |
| Best For: Marketers who want quick insights |
| Standout Features: |
| 🔹 Live preview or sample report 🔹 Short form for speed 🔹 Clear checklist of what the tool analyzes 🔹 FAQ block that removes last-minute doubts |
The preview is doing the heavy lifting here. People can see the value before they commit, which makes the email ask feel fair.
Keep the form light, explain how you will use the data, and place your FAQ section right below the CTA to handle common objections without sending users off the page.
Landing Page Optimization Best Practices
Once your lead generation landing page is live, small optimizations can make a huge impact. Here are data-backed best practices you can apply right away:
| Optimization Strategy | Impact & Data |
| Place the CTA above the fold | Calls-to-action placed above the fold get up to 84% more engagement because they are seen immediately. |
| Limit form fields to 3 or fewer | Reducing forms from 4 to 3 fields can increase conversions by nearly 50%. |
| Address buyer concerns directly | Pages that speak to user fears and objections can improve conversions by up to 80%. |
| Use a single, strong CTA | Landing pages with one clear call-to-action see an average conversion rate of 13.5%. |
| Simplify forms to cut abandonment | Over 80% of users abandon forms when the process feels too long or complicated. |
These proven tweaks can dramatically increase conversions. For more ideas, see our full guide on landing page optimization tips.
FAQs About Lead Generation Landing Pages
By now, you’ve seen how businesses across different industries use lead generation landing pages to turn casual visitors into qualified leads. From waitlist pages to free tools, each example shows a proven way to build trust and drive action.
The good news is you don’t need a developer to create pages like these. With SeedProd, you can launch your own high-converting lead generation landing page in minutes using drag-and-drop blocks, built-in templates, and powerful integrations.
If you’re ready to start growing your email list and turning more visitors into subscribers, try SeedProd today and build your first lead generation landing page.
You may also find the following guides helpful:
- Social Media Lead Generation Strategies You Need to Try
- Best WordPress Lead Generation Plugins
- How to Create a Lead Magnet in WordPress Easily
- How to Make a 404 Page in WordPress That Generates Leads
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