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WordPressで動画をオンライン販売する方法(コーディングなし) 

執筆者 著者イメージ ステイシー・コリン
著者イメージ ステイシー・コリン
ステイシーはWordPressとデジタルマーケティングについて10年以上、その他のトピックについてはもっと長い間執筆している。また、ウェブデザイン、ユーザーエクスペリエンス、SEOにも造詣が深い。
     レビュー ジョン・ターナー
レビュアーイメージ ジョン・ターナー
ジョン・ターナーはSeedProdの共同設立者です。彼は20年以上のビジネスと開発の経験があり、彼のプラグインは2500万回以上ダウンロードされています。

Want to learn how to sell videos online?

If you’re a content creator, selling your videos is a great way to monetize your website. Whether it’s educational videos, stock footage, or free video courses, video monetization is an ideal way to make money from your content. Plus, with the right tools, it’s easier than you think.

In this guide, we’ll show you how to sell videos online from your WordPress website step-by-step.

What Are the Benefits of Selling Videos Online?

The online video market is set to grow big, reaching nearly $62 billion by 2025. Considering the booming industry, there are many benefits to selling videos, including:

  • Diverse Revenue: Earn more from your website without added time or effort. This allows you to expand your income sources and boost your earnings.
  • Ownership and Control: Bypass third-party video platforms, keep full ownership of your content, and control the selling process. This means you aren’t relying on – or giving away revenue to – video monetization platforms.
  • Global Reach: Digital products like videos aren’t restricted by location. This means you can sell your videos to a global audience.
  • No Stock Worries: Since videos are digital products, you don’t need to worry about storing or shipping physical items. Your inventory is as unlimited as your server space.
  • Automate Sales: With the right setup, selling videos online can be automatic – requiring minimal ongoing management from you.

Which Platform is Best for Selling Videos Online?

Choosing the right platform is crucial for increasing your revenue. Here are some top platforms to consider:

Platform最適長所短所
WordPress + Easy Digital DownloadsThose familiar with WordPress or wanting customizationHighly customizable, large plugin ecosystem, complete controlSlight learning curve, separate hosting needed
Vimeo OTTFilmmakers focused on qualityHigh-quality streaming, built-in analytics, subscription modelsHigher cost, less customization
UscreenAll-in-one solution seekersIncludes hosting, built-in marketing tools, various monetization optionsLess control, monthly fees
TeachableEducational content providersEasy to set up, built-in marketing features, good for coursesLimited customization, transaction fees
KajabiComprehensive business needsComprehensive features like email marketing, analytics, etc.Expensive, may have more features than needed
PodiaMultiple digital product typesEasy to use, no transaction fees, supports multiple product typesLimited design customization, monthly fee

Our top choice is WordPress because it’s easy to use, flexible, and has extensive customization options.

With WordPress, you can sell any type of content. It provides customizable themes that align with your brand and an intuitive interface for easy setup and video sales, with no coding necessary.

Even better, you can extend these features with plugins like Easy Digital Downloads (EDD) for handling downloadable products and SeedProd for customizing your store’s design.

WordPressで動画をオンライン販売する方法

Learning how to sell videos online in WordPress may seem daunting, but it’s easier than you think. Just follow these straightforward steps, and you’ll be up and running with your own video website in no time.

さあ、飛び込もう!

Step 1. Choose a Video Monetization Model

First, you’ll want to decide how to make money from your videos. There are several ways to do this, which we’ll outline below:

AVOD (Advertising Video on Demand): The AVOD model is primarily ad-based, which means viewers can watch your videos for free. That said, they’ll have to sit through advertisements like they would on video hosting platforms like YouTube.

advertising video on demand example

This model is attractive due to its free access but may require high traffic to generate enough revenue. 

TVOD (Transactional Video on Demand): The TVOD model or pay-per-view model allows viewers to pay a one-time purchase for the videos they want to watch.

It’s a great option if your videos are exclusive, high-quality, or unavailable elsewhere. That said, it may limit your audience reach, as the pay-per-view model may deter some viewers.

SVOD (Subscription Video on Demand): The SVOD model offers unlimited access to a video library for a recurring fee. It’s similar to video streaming platforms and streaming services like Amazon Prime, Disney+, Apple TV, and Netflix.

Online video streaming services

This model works for web series, online courses, or documentaries but requires regular content to keep subscribers paying. 

Live Streaming: Live streaming is another popular video-selling model. You can monetize live video streams through advertising, donations, or subscription access.

This model is excellent for real-time interaction with your audience and can create a sense of exclusivity. Remember, it requires more technical prep and real-time engagement. 

We’ll keep things simple for this guide and show you how to sell your videos on demand (VOD) using the transactional method.

Step 2. Set Up Your WordPress Site

Next, you’ll need to set up a website for your video business. For this, you’ll need three essentials: web hosting, a domain name, and an SSL certificate.

  • A domain name is your website’s unique address, like myvideosite.com, which helps users find you online.
  • Web hosting is the digital space where your site’s data, like images, videos, and text, is stored and accessed when someone visits your site.
  • An SSL Certificate enhances your site’s security by encrypting the connection between your website and visitors, safeguarding sensitive data like credit card information.
how to sell videos online with SiteGround Managed EDD Hosting

For beginners, we recommend SiteGround, one of the best platforms for web hosting. SiteGround offers specialized WordPress hosting for Easy Digital Downloads (EDD), and their plans include a free SSL certificate.

Plus, SiteGround comes with EDD pre-installed and additional features for website optimization, ensuring a fast and smooth user experience.

Here’s how to get set up with SiteGround:

  1. Create a Managed EDD Hosting account with SiteGround by visiting their website and choosing a hosting plan that fits your needs.
  2. After completing your purchase, you’ll receive an email with login details for your hosting control panel, where you’ll manage your new site.
  3. Log in to SiteGround, and you’ll find WordPress and Easy Digital Downloads already installed. Simply click the WordPress Admin button to access your new WordPress site.
Install WordPress and log into dashboard

That said, you can use a different hosting provider and there are plenty of popular options that make installing WordPress just as simple as SiteGround. Check out our list of the best WordPress hosting providers.

You can also follow this guide to create a WordPress website for beginners.

Step 3. Create an Online Store with EDD’s Setup Wizard

If you’ve followed the previous steps to create your video website, you’re all set to build your online store with EDD’s eCommerce platform pre-installed for you.

If you decide on a different hosting provider, you’ll need to install and activate the EDD plugin manually.

To do this, navigate to Plugins » Add New from your WordPress admin and type ‘Easy Digital Downloads’ into the search box.

Install EDD in WordPress

When the plugin appears, click Install, then Activate.

Enter Your Business Info

After activating EDD, head to Downloads » Settings from your dashboard to launch the setup wizard.

First, it will ask you to enter your business name and location. EDD uses this information to auto-fill fields during checkout and calculate sales tax.

enter your Busines Country and Region in EDD

Select your country and state or province from the dropdown menus.

By default, your prices will be in US dollars. To change this, select your preferred currency from the dropdown.

Select your business currency in EDD

Note: Not all payment gateways support all currencies, so double-check compatibility.

Click Save & Continue to move on to setting up your payment methods.

Configure Payment Methods

To process payments, we recommend using Stripe, a leading online payment solution. Simply click ‘Connect with Stripe,’ and a setup wizard will guide you through linking your site.

Connect EDD to Stripe payment gateway

If you want more payment options later, EDD offers extensions for PayPal, Braintree, and Authorize.net.

Once you’re done, click ‘Save & Continue.’

Customize Purchase Receipts

Now, the setup wizard will let you customize the purchase receipts users receive after buying one of your products. It will include information about the purchase and a link to download the file.

Purchase receipt example in edd

You can change the purchase receipt email by adding your logo and information.

It’s a good idea to ensure the ‘From Name’ is recognizable, like your website’s name. You can also set a ‘From Email’ that you regularly check so customers can reply to them.

Configure your purchase receipt in EDD

Fortunately, the default email content works for most, but you can tweak it if you like. When you’re ready to move on, click  Save & Continue.

Optimize Your Store

The setup wizard will now suggest free tools to optimize your store:

Install conversion and optimization tools in EDD

We recommend installing all these tools. However, you can uncheck any that you don’t wish to install. There’s also an option to share usage data anonymously with EDD to help improve the system.

Share anonymous data with EDD

Click Save & Continue to finalize.

Add Your First Product

You’ve reached the final step in the wizard. Now, it’s time to add your first digital product. 

Create your first digital product in Easy Digital Downloads

Fill in the details and click Save & Continue. If you’re not ready, click ‘Skip this step.’

Congratulations, your online store is now up and running!

Step 4. Add Downloadable Video Products

After setting up your store, you can add your video content. In EDD, these are known as ‘downloads.’

To add a new video, go to your WordPress admin menu, select Downloads, and click the Add New button.

Add a new product in EDD

Adding Your Video Details

You’ll be taken to a page where you can fill in your video’s title, description, price, and other key details. Using the WordPress content editor to create a new video product is as straightforward as writing a blog post.

Add your video product name and ddescription

Remember to include essential information like video length, file size, and licensing terms to help customers decide which product is right.

Beneath this, you can add your pricing information. For a fixed price, simply enter the amount in the designated field. If you’re offering the video for free, leave the amount as ‘0.00.’

Set a price for your video product download

EDD also supports variable pricing, allowing you to charge more for premium features like higher resolution.

To enable this, tick the ‘Enable variable pricing’ checkbox. Then, you can add different pricing options by entering a name and price. To add more variations, click the ‘Add New Price’ button.

EDD variable pricing

After you’ve done that, set the default variation, which is the first option customers will see on the product page. To set this, click the ‘Default’ radio button next to your chosen variation.

Consider organizing your content with categories and tags to help customers easily find the videos they’re interested in.

Adding these is simple. Head to the Download Categories and Download Tags sections and add the relevant information.

Set the categories and tags for your video download prouct

A thumbnail image can give buyers a quick preview of your video content. Adding one is straightforward.

Scroll down to the Download Image section on the right side of your screen and click Set Download Image.

Add a video download image

This will open your WordPress media library, where you can pick an existing image or upload a new one directly from your computer.

Uploading Your Video Files

Next up is uploading the actual videos. Before doing so, think about compressing them into .zip files. This saves storage space and speeds up the download process for customers. Plus, it’s a handy way to offer bundled videos.

To allow your WordPress site to handle .zip files, you can follow this guide on how to add additional file types to be uploaded in WordPress.

Once you’re set, navigate to the Download Files section in the product editor. For single, fixed-price videos, upload the .zip file via the File URL field in the WordPress Media Library.

choose the video you want to sell from the WordPress media library

You can even customize the automatically generated download link to something more engaging, like ‘Download the HD version.’

After a successful purchase, customers receive a time-limited, secure download link on their confirmation page and via email. This minimizes the risk of unauthorized sharing.

With that done, you can click the Publish button and view your product to see how it looks.

Final video product page in WordPress

Step 5. Choose and Customize Your WordPress Theme

If you want to fine-tune your online store’s look and functionality, you can change your WordPress theme. WordPress themes allow you to customize everything from text styles to the overall layout of your website.

The Vendd theme is an excellent choice for selling digital goods. It works seamlessly with EDD and offers plenty of customization options.

Vendd Digital Marketplace WordPress theme

You can also check out these best WordPress themes for alternatives.

If you’d prefer a custom theme, you can always create a WordPress theme from scratch.

For this, we recommend using SeedProd, the best WordPress website builder plugin. Trusted by over a million websites, it lets you craft unique layouts optimized for sales and conversions.

SeedProd ドラッグ&ドロップWordPressウェブサイトビルダー

SeedProd offers a range of pre-designed templates, ideal for selling digital products like videos or eBooks but the customization doesn’t stop there.

With SeedProd’s EDD blocks, you can customize every aspect of your online store, from the product details page to the shopping cart and checkout pages.

EDD Downloads Grid Block in WordPress

You can also add icons for social media platforms, opt-in forms, pricing tables, and much more. For more information, see our guide on customizing your EDD store with SeedProd.

Step 6. Promote your Online Video Downloads

After setting up your store and customizing your design, you’re ready to promote your videos. That way, the right people can find your videos and buy them.

Here are some video promotion ideas to help:

  • Leverage Social Media: Platforms like Facebook, LinkedIn, Instagram, and YouTube Channel are excellent for raising awareness about your video products.
  • Engage in Email Marketing: Start building an email list and engage with subscribers by sharing new products, updates, and special offers.
  • Focus on SEO: Enhance your website’s SEO to improve its search engine rankings, thereby boosting your video sales.
  • Expand Your Network: Partnering with bloggers or influencers in your niche can be a game-changer. They already have loyal followers who trust their recommendations, providing a ripe opportunity to increase sales. 
  • Utilize Content Marketing: Create valuable blog posts, tutorials, or webinars related to your video content to drive organic traffic to your site.
  • Run Promotions and Discounts: Limited-time offers and discounts can create a sense of urgency and attract more customers.
  • Leverage Affiliate Marketing: Create an affiliate program to incentivize others to promote your videos.
  • Run a giveaway: An online contest is a great way to go viral and increase brand awareness.
  • Monitor and Analyze: Use analytics tools to track the performance of your efforts.

By adding these additional strategies to your marketing mix, you’ll be better able to maximize your video sales.

FAQs About How to Sell Videos Online

What types of videos can I sell online?
You can sell many types of videos on your own website. You can sell high-quality content, including:

Educational: Tutorials and how-to guides for students and professionals.
Fitness: Workout routines and wellness tips.
Entertainment: Short films and comedy sketches.
Documentaries: Investigative or historical videos.
Stock Footage: Generic clips for filmmakers.
Webinars: Expert talks and Q&A sessions.
Music: Artist performances and concerts.
Crafts: DIY and art tutorials.
Cooking: Recipe and cooking guides.
Travel: Travel vlogs and adventure tips.
News: Commentary and analyses.
Reviews: Product reviews and unboxings.
Can I offer subscriptions or memberships for selling videos?
Subscription or membership models are excellent ways to sell videos online. Using a plugin like Easy Digital Downloads makes setting up these options a breeze.

Subscriptions not only foster customer loyalty but also offer a steady revenue stream. Just make sure to add new videos to keep your members engaged consistently.
What are the recommended video formats for online selling?
The top-recommended video formats for online sales are MP4, AVI, and MOV. MP4 is especially popular because of its broad compatibility and high compression rate, which keeps the video quality high while reducing file size.

AVI and MOV are also commonly used for their high-quality output. For the best user experience, consider offering your video in multiple formats to ensure it’s accessible to everyone.
How can I create an engaging sales page for my videos?
With SeedProd’s drag-and-drop builder plugin, crafting an engaging sales page is quick and hassle-free. The plugin offers hundreds of templates and design tools that require no coding, enabling you to create a sales page in a snap.

Start Selling Videos Online Today

We hope this guide has helped you learn how to sell videos online. By following our easy guide, you’ll have a successful video store in no time at all.

You may also find these additional resources helpful with your video website:

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ステイシー・コリン ライター
ステイシーはWordPressとデジタルマーケティングについて10年以上、その他のトピックについてはもっと長い間執筆している。また、ウェブデザイン、ユーザーエクスペリエンス、SEOにも造詣が深い。

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