TL;DR: How to Make a Sales Funnel Landing Page in WordPress
A sales funnel landing page moves visitors toward one action: a purchase, sign-up, or booking. Unlike a general website page, every element points to a single goal.
- Choose a template: pick a SeedProd funnel page template that matches your stage (TOFU, MOFU, or BOFU).
- Customize for your stage: adjust headline, images, and CTA to match where your visitor is in the buying journey.
- Connect your email service: link SeedProd to Constant Contact, Kit, or your preferred tool.
- Add trust signals: include testimonials, reviews, or a scarcity element on BOFU pages.
- Test and improve: run A/B tests on headlines and CTAs to find what converts best.
You’ve got a WordPress site. You’re getting some traffic. But visitors browse, then leave. You’re not sure why your pages aren’t turning them into leads or customers.
I’ve built dozens of funnel-style landing pages over the years. Some flopped because I stuffed them with too many CTAs and confused visitors into leaving. Others brought in thousands of leads by doing one thing well. This guide covers what actually works.
Businesses with 30+ landing pages get 7x more leads than those with only 1-5. The difference isn’t volume: it’s having the right page for each stage of the buying journey.
What is a Sales Funnel Landing Page?
A sales funnel landing page is a standalone page designed to move visitors toward a single purchase decision. It’s different from other types of landing pages. Every element on a funnel page points toward one conversion goal, not general information about your business.
Think of it this way: a regular website page might have information about your company, your products, your blog, and more. That variety is useful for browsing. But it’s not useful for converting.
A sales funnel landing page strips all that away. Every element: the headline, image, and button, points toward one action. That focus is what makes them convert.
Stages of a Sales Funnel Landing Page
Now that you understand what a sales funnel landing page is, let’s explore how it works.
A typical sales funnel has three main stages, and each one needs a dedicated landing page for your sales funnel to match the visitor’s mindset. Think of these stages as steps on a ladder, leading your customer to their goal (and your sale).
Stage 1: Top-of-Funnel (TOFU)
At the top of the funnel, potential customers are just getting to know you. They might have a problem or need, but they’re not quite sure what the solution is or who to trust.
The goal of a TOFU landing page is to:
- Grab Attention: Use eye-catching headlines and images to make visitors stop scrolling.
- Spark Interest: Highlight the problem your product or service solves in a way that resonates with your target audience.
- Build Trust: Establish credibility with testimonials, case studies, or data points.
Some examples of TOFU landing pages include coming soon pages, blog posts, and educational resources.
Stage 2: Middle-of-Funnel (MOFU)
Okay, now your potential customer is familiar with your brand and what you offer. They’ve moved from the “awareness” stage to the “consideration” stage. This is where MOFU landing pages come in.
The goal of a MOFU landing page is to:
- Deepen Engagement: Provide more detailed information about your product or service and how it addresses their needs.
- Overcome Objections: Address any doubts or concerns they may have about making a purchase.
- Nurture the Relationship: Offer valuable resources that keep them engaged and move them closer to a decision.
Some good examples of MOFU landing pages include product demo pages, comparison pages, and case study pages. These sales funnel landing page examples help build trust before asking for the sale.
Stage 3: Bottom-of-Funnel (BOFU)
Your potential customer is close to making a purchase. They’ve researched and compared options and are almost ready to commit. This is where BOFU landing pages seal the deal.
The goal of a BOFU landing page is to:
- Drive Conversions: Make it as easy as possible for leads to take the final step and purchase.
- Create Urgency: Use limited-time offers and discounts or highlight scarcity to encourage immediate action. Studies have shown that using scarcity tactics on your landing page can boost conversions by up to 332%. Source: CXL
- Reduce Friction: Simplify the checkout process and provide clear instructions to minimize roadblocks.
Some examples of BOFU landing pages include sales pages, free consultation pages, and even product-specific webinar registration pages.
The most common mistake I see on BOFU pages is too many exit points. Navigation menus, social media links, and related post widgets all give visitors a reason to leave before they convert. Strip them out. A BOFU page should have one option: take the action or leave.
How the Stages Connect
The three stages only work if the pages lead into each other. A TOFU page collects an email address. That visitor then gets an automated welcome email with a link to your MOFU page.
After they read a case study or watch a demo, a follow-up email points them to your BOFU sales page. An opt-in form handles the TOFU capture. Your email service handles the follow-up sequence. You set up the redirect from each form submission to take visitors to the next page.
To create a successful sales funnel landing page, design alone isn’t enough. Most landing pages convert at 2-5%. A well-optimized funnel page, built for its specific stage, can reach 10-15%.
Here’s what makes the difference.
Make It Easy to Understand
Keep your landing page simple and easy to read, with clear headlines and high-quality images.
Over 58% of people visit websites on their phones, so make sure yours looks good on any device. Source: Statista
Page speed matters too. In my testing with GTmetrix, a SeedProd-built landing page loaded in 556ms with 16 HTTP requests. An Elementor-built page took 1,882ms with 32 requests. Slow pages lose mobile visitors before they even read your headline.
Tell People What to Do
Your call to action, which is the button they click, should be obvious. Use action words like “Download Now” or “Get Started Today.”
A clear call to action gets more people clicking, which means more sales.
Keep Testing and Improving
Don’t be afraid to try different things. See what happens when you use different headlines, images, or button placements.
Run A/B split testing on your pages and analyze the data to see what works best. With minor changes, you can make your landing page even better over time.
Sales Funnel Landing Page Examples
Before you start building, it helps to see what a well-built funnel page looks like at each stage. Here are three SeedProd template examples, one per stage, and what makes each one work.
TOFU Example: Lead Squeeze Page
A lead squeeze page captures an email address in exchange for something valuable: a free guide, checklist, or mini-course. The SeedProd Lead Squeeze templates have one form field, one button, and no navigation menu.
That focus is why they convert. I use this type of page to introduce a new audience to a topic before asking them to buy anything.
MOFU Example: Webinar Registration Page
A webinar registration page gives a MOFU visitor something to commit to: a date, a topic, a reason to stay engaged. SeedProd’s Webinar templates include countdown timers, speaker bios, and a registration form.
The countdown creates low-pressure urgency without the hard sell. This is the stage where you build enough trust to ask for their time, not their money.
BOFU Example: Sales Page
A sales page is where the conversion happens. SeedProd’s Sales filter has templates built for this: benefit-focused headlines, social proof sections, and a clear buy button.
The “Dinner Sales Page” template I use in this guide has all three. Strong headline, testimonials, and a single CTA above the fold.
How to Create a Sales Funnel Landing Page in WordPress
As you’ve learned, building a successful sales funnel helps guide visitors toward a purchase. SeedProd doesn’t have a built-in funnel builder, but it gives you everything you need to build each page your funnel requires.
SeedProd is a drag-and-drop WordPress landing page builder that makes it simple to create a sales funnel page in WordPress without touching code. You can also use it to create custom WordPress themes from scratch and customize them any way you like.
Here’s how to use SeedProd to make a sales funnel landing page.
1. Install and Set Up SeedProd
First, visit the SeedProd website, then download, install, and activate the plugin. If you need help with this step, please see our documentation on how to install SeedProd.
While there’s a free version of SeedProd, I’m using SeedProd Pro for the extra Pro templates and blocks.
2. Choose a Landing Page Template
Upon installation, go to SeedProd » Landing Pages from your WordPress dashboard and click the “Add New Landing Page” button.
This allows you to browse hundreds of premade landing page templates to use as the foundation for your design.
Use the filters at the top to find a template that works for the type of funnel page you’re building.
For TOFU pages, use the “Lead Squeeze,” “Webinar,” or “Coming Soon” templates to grab attention and collect contact info.
For MOFU pages, try the “Free Consultation” or “Webinar Registration” templates. They give visitors something concrete to commit to while you build trust before the sale.
Or, for BOFU pages, the Sales filter has plenty of templates for creating high-converting sales pages.
I’ll use the “Dinner Sales Page” template for this guide. To choose it, simply hover over the thumbnail and click the checkmark icon.
3. Customize Your Sales Funnel Landing Page
The drag-and-drop editor has blocks on the left and a live preview on the right. You can change content, fonts, colors, and images by clicking directly on any element.
To change an image, click the image block, delete the placeholder, and choose a new photo from your computer or WordPress Media library.
To change a button color, click the button block, open the Advanced tab, find Background Color, and use the color picker.
I always add testimonials to my sales pages. The average consumer reads about 10 online reviews before purchasing. SeedProd’s Testimonials block lets you drag in reviews with custom headshots and text.
For lead capture pages, use the Opt-In Form block. You can customize the form fields, button text, and connect it directly to your email service.
Pro Tip: Use SeedProd’s Global Settings to apply your brand colors and fonts across the entire page in one click.
4. Connect to Your Email Service
When visitors submit their email, you want them added to your list automatically. Click the Connect tab at the top of the builder to link SeedProd to your email service.
SeedProd connects to Constant Contact, Kit, and many others. Once connected, every form submission adds contacts to your list and can trigger a welcome email or follow-up sequence automatically.
5. Preview and Publish Your Landing Page
Before publishing, use the preview icons in the bottom toolbar to check how your page looks on mobile, tablet, and desktop. Most of your visitors will arrive on mobile, so this step matters.
When you’re happy with the design, click Save, then click the dropdown arrow on the Save button and select Publish.
If your page isn’t converting, check these three things first:
- Your CTA text is too vague. “Submit” and “Click Here” underperform. Switch to action-specific text like “Get My Free Guide” or “Start My Trial.”
- Your headline doesn’t match your ad. If someone clicked an ad about “free SEO checklist” and landed on a generic lead page, they’ll leave. Match the message exactly.
- Your mobile layout is broken. Use SeedProd’s mobile preview before publishing. A button that’s cut off or a form that’s hard to tap loses conversions silently.
What is the difference between a landing page and a sales funnel?
A landing page is a single web page with one conversion goal. A sales funnel is a series of pages that guide visitors from awareness to purchase. The two work together: your funnel is made up of landing pages, each built for a specific stage. You can have a landing page without a funnel, but you can’t have a funnel without landing pages.
How do you connect landing pages into a sales funnel?
You connect funnel pages through form redirects and email sequences. When a visitor submits a TOFU form, they get redirected to a thank-you page and added to your email list. Your email service then sends them to the MOFU page. After the MOFU page, a follow-up email sends them to your BOFU sales page. SeedProd’s Connect tab handles the email service integration, and each form’s redirect setting controls where visitors go next.
What is a good conversion rate for a sales funnel landing page?
Most landing pages convert at 2-5%. A well-optimized sales funnel landing page, built for its specific stage, can reach 10-15%. TOFU pages typically convert lower because traffic is broader and intent is lower. BOFU pages convert higher because the visitor is already close to a decision. Track each page separately in Google Analytics rather than averaging across the whole funnel.
Build Your Sales Funnel Today
- Think like your customer: Use landing pages to guide people toward a purchase step-by-step.
- SeedProd is your tool: Create high-converting funnel pages in WordPress without touching code.
- Don’t be afraid to experiment: Test different approaches to find what converts best for your audience.
Ready to start growing your business? Get started with SeedProd today to create sales funnel pages that convert.
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