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So exportieren Sie ein WordPress-Theme (und importieren es auf eine andere Website)

So exportieren Sie ein WordPress-Theme (und importieren es auf eine andere Website) 

Geschrieben von: Autorenavatar Stacey Corrin
Autorenavatar Stacey Corrin
Stacey schreibt seit über 10 Jahren über WordPress und digitales Marketing und noch viel länger über andere Themen. Darüber hinaus ist sie fasziniert von Webdesign, Benutzererfahrung und SEO.
     Bewertet von: Gutachter-Avatar Turner John
Gutachter-Avatar Turner John
John Turner ist der Mitbegründer von SeedProd. Er verfügt über mehr als 20 Jahre Geschäfts- und Entwicklungserfahrung und seine Plugins wurden über 25 Millionen Mal heruntergeladen.

Want to learn how to export a WordPress theme and reuse it on another website?

I’ve done this plenty of times, especially when I want to keep a custom design for a new project or client site. Exporting your theme lets you duplicate the layout, style, and content setup without starting from scratch.

In this guide, I’ll show you exactly how to export a WordPress theme, including your content and design settings, and import it to another site.

Quick Summary: How to Export a WordPress Theme

You can use any of these methods to transfer your WordPress theme or site design, depending on what you need to move.

Why Export a WordPress Theme (and When You Should)

There are many reasons for exporting a WordPress theme. Most website owners use exports to back up their theme should anything go wrong with their site.

You can also export your theme for the following reasons:

  • Use the same theme for other websites
  • Switch your theme to a new domain and WordPress installation
  • Share your custom theme with other people as a .zip file

Bottom line: saving a copy of your WordPress theme, posts, and pages, allows you to use it again without starting from scratch.

3 Easy Ways to Export and Import a WordPress Theme

There are several ways to export your WordPress website. You can export everything with a WordPress plugin or use the built-in WordPress tool to export your database, blog posts, pages, and media library.

We’ll show you how to do each method below.

Method 1: Export a Custom WordPress Theme Using SeedProd

First, we’ll show you how to use SeedProd to export your entire WordPress theme with its content and design customizations.

Screenshot of SeedProd’s drag-and-drop theme builder used to create a custom WordPress theme

SeedProd is the best website builder for WordPress, with over 1 million users. It lets you create custom WordPress themes, WooCommerce websites, and high-converting landing pages without code. 

This powerful WordPress plugin also offers these excellent features:

  • Visual drag-and-drop page builder
  • 180+ landing page templates
  • 25+ responsive WordPress themes
  • Demnächst und Wartungsmodus
  • Benutzerdefinierte 404- und WordPress-Anmeldeseiten
  • WordPress and WooCommerce template tags
  • Customizable page blocks and premade sections
  • 1-click Import/Export options
  • E-Mail-Marketing-Integrationen

I’ll use SeedProd’s Import/Export feature to download a custom WordPress theme and landing page for this method.

Follow the steps below to get started.

Step 1: Install SeedProd on Both Sites

To export and import your WordPress theme, you’ll need SeedProd Pro installed on both the source and destination sites.

Note: There is a free version of SeedProd, but I’ll use SeedProd Pro for the theme builder feature.

You can follow this step-by-step guide on installing a WordPress plugin if you need help.

After installing SeedProd, go to SeedProd » Settings and enter your plugin license key.

Where to enter your SeedProd license key under plugin settings

You can find your license key by logging into the SeedProd website and going to the Downloads tab.

Copy your SeedProd plugin license key from the user dashboard

Click the Verify Key button to confirm your SeedProd license and move on to the next step.

Step 2: Build Your Custom Theme in SeedProd

You can only export themes you create using SeedProd’s Theme Builder, not third-party themes.

Creating a custom WordPress theme with SeedProd is super easy:

  1. Choose a premade theme design
  2. Edit each part of your theme with the visual drag-and-drop editor
  3. Enable your theme
Select a premade WordPress theme template in SeedProd

The best thing is you won’t need to touch a single line of code or hire a developer. SeedProd handles the technical stuff automatically, leaving you with plenty of time to perfect your custom design.

Follow this step-by-step guide to create a custom WordPress theme with SeedProd.

Step 3: Export the Theme File from SeedProd

Once your theme is live, you can export it with a single click from your WordPress dashboard.

To do that, go to SeedProd » Import/Export from your WordPress dashboard. Then click the Export Theme Files button.

Export your custom theme as a .zip file from SeedProd’s Import/Export settings

You should now see a green “Export Started” notification in the top-right corner of your screen. At the same time, SeedProd will download the theme .zip file to your computer.

Now you’re ready to import the file to another WordPress installation.

Step 4: Upload the Theme File to a New Site

On your new WordPress installation, install SeedProd again and upload the exported theme file.

Before importing your custom theme, your SeedProd Theme Builder dashboard will only have the Global CSS template.

View of the SeedProd Theme Builder before importing theme files

After importing your theme, you’ll see all your theme templates on this page.

To import your theme, go to SeedProd » Import/Export and click the “Choose File” button under the Import Theme Files heading. You can also drag and drop the theme file from your computer.

Upload a custom WordPress theme file to another site using SeedProd’s import tool

Now, you can upload your previously exported file and click the Import Theme Files button to start the import. It should take a few seconds for your import to complete.

After, head to the SeedProd » Theme Builder page, and you should see all of your imported theme files in the list.

List of imported theme parts shown in the SeedProd Theme Builder

All that’s left is to enable your SeedProd theme and see it in action on your new WordPress installation.

Bonus: Export and Import Landing Pages in SeedProd

You can also move individual landing pages between sites using the same Import/Export screen.

Go to SeedProd » Import/Export, and under the “Import / Export Landing Pages” heading, choose a landing page from the drop-down menu.

Export a landing page file from SeedProd to reuse on another website

If you don’t currently have one, you can follow these steps to create a landing page with SeedProd.

After selecting your landing page from the list, click the Export Landing Page button. SeedProd will now export your landing page data and images. 

To import your landing page to a different website, ensure SeedProd is active, go to SeedProd » Import/Export, and click the “Choose File” button under the Import Landing Page heading.

SeedProd screen showing how to import a landing page file

Next, click the landing page file you exported previously, or drag and drop it onto the page and click the Import Landing Page button.

You can go to SeedProd » Landing Pages and see your imported page in the list.

Example of an imported landing page now active on a WordPress site

Das war's!

Method 2: Export Theme Customizer Settings in WordPress

Some WordPress themes let you set up a website using the theme customizer. As a result, you can change colors, header images, background images, layout settings, and more.

If you’re working on customizing that theme on a local server or staging site, you can use a plugin to move those settings to your live website.

As a result, you can move the theme customizer settings from one website to another without moving the content or database.

Step 1: Export Customizer Settings with a Plugin

You can use a free plugin to export your WordPress theme settings as a .dat Datei.

First, install and activate the Customize Export/Import plugin on each website where you want to export/import.

Next, go to Themes » Customize on the website where you wish to export the settings from.

Then, click the “Export/Import” panel to view the settings and click the Export button.

Export Customizer settings panel open in WordPress Customizer

The plugin will export your WordPress customizer settings and download them as a .dat file to your computer.

Downloading theme customizer settings as a .dat file

This method will export theme options stored in your WordPress database, such as color settings, layout directions, header media, etc. However, it can’t export your menus, site title, description, or widgets.

Step 2: Import the Settings on Your New Site

Upload the exported settings file to your new site and apply the design instantly.

On the destination site, install the same plugin.

Go to Appearance » Customize » Export/Import, upload the .dat file, and check “Download and import image files?” before clicking Import.

Uploading and importing a .dat file to transfer theme customizer settings

When the import is finished, you can preview your changes in the customizer and click the Save & Publish button to make the changes live.

Note: This plugin will only export theme settings saved using the theme customizer. It does not export website data like menus, widgets, images, etc. You will have to set up those changes manually.

Method 3: Export WordPress Content and Database with Built-In Tools

WordPress includes a built-in export tool to download your full site content in an XML format.

It will export your posts, pages, comments, custom fields, categories, tags, navigation menus, and posts. However, it won’t export your theme or plugin files.

Step 1: Export Your Site’s Content with WordPress Tools

Go to Tools » Export from your WordPress admin panel to use this method.

WordPress Tools » Export screen with “All Content” option selected

Next, select the “All Content” option and click the Download Export File button. Doing so will download an XML file of your content to your computer.

Step 2: Import the Content to a New Site

To upload the export to a new WordPress site, log in to your new website’s WordPress admin and go to Tools » Import.

Next, install and activate the WordPress importer. You can then click the ‘Run Importer’ link.

Installing the WordPress Importer plugin from the Tools » Import page

You can select your export file on the next page and click the Upload file and import button.

Uploading an XML export file to import WordPress content to a new site

WordPress will import content like your media files and blog post images if the original website stays online.

FAQ: Exporting a WordPress Theme

Can I export a WordPress theme to use on another site?
Yes. If you’ve built a custom theme using a plugin like SeedProd, you can export it as a .zip file and upload it to a different WordPress site.
What’s the easiest way to export a WordPress theme?
The easiest method is using SeedProd. It lets you create a custom theme and export it with one click — no coding required.
Will exporting a theme also include my content and pages?
It depends on the method. SeedProd can export both the theme and its template structure. To move your content, use the WordPress Export tool or SeedProd’s landing page export feature.
Can I export theme settings like colors and layout?
Yes. If your theme uses the WordPress Customizer, you can export those settings using the free “Customizer Export/Import” plugin.
Does exporting a theme move my plugins too?
No. Theme export methods only include design files and layout — not plugins, menus, or user data. You’ll need to reinstall plugins separately.

We hope this article has helped you learn how to export a WordPress theme. Importing and exporting your theme is easy with SeedProd.

Bereit zum Eintauchen?

You might also like this guide on making a one-page website in WordPress.

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Autorenavatar
Stacey Corrin Autorin
Stacey schreibt seit über 10 Jahren über WordPress und digitales Marketing und noch viel länger über andere Themen. Darüber hinaus ist sie fasziniert von Webdesign, Benutzererfahrung und SEO.

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