Dynamic Text lets you insert content into your pages that changes automatically based on the current date or a URL query parameter. This is useful for personalizing landing pages — such as greeting visitors by name from an ad click — or creating evergreen promotional copy that always shows the correct date.
Date-Based Dynamic Text
Date-based dynamic text automatically inserts the current date, day, month, or year into your page text. The value updates dynamically for each visitor based on when they view the page.
The following predefined date tokens are available:
- Today (day name):
[#today :%A]— e.g. Tuesday - Tomorrow (day name):
[#tomorrow :%A]— e.g. Wednesday - Today’s date:
[#today :%D]— e.g. 3/22/22 - Tomorrow’s date:
[#tomorrow :%D]— e.g. 3/23/22 - Current month:
[#today :%B]— e.g. March - Next month:
[#next month :%B]— e.g. April - Current year:
[#today :%Y]— e.g. 2022 - End of this month:
[#the end of this month :%D]
You can also build custom date tokens by combining a date expression with a format string using the pattern [#date expression :%format].
Example: A headline using [#today :%A] would display as: “Our sale ends Tuesday” — automatically updating to the correct day for every visitor.
Query Parameter Dynamic Text
Query parameter dynamic text lets you pass values into your page via URL parameters and display them inline in your text. This is commonly used in paid ad campaigns to pass in a keyword or to personalize a page with a visitor’s name.
The syntax is: [q:parameter_name=fallback_value]
Example: If your page contains the headline “Hi [q:fname=there]”:
- A visitor arriving at
https://example.com(no query parameter) will see: “Hi there” - A visitor arriving at
https://example.com?fname=Johnwill see: “Hi John”
Where to Use Dynamic Text
Dynamic Text can be used in any block on your page. The Headline and Text blocks include a built-in button to insert a dynamic text tag directly. For any other block, copy the tag and paste it wherever you need it.
Dynamic Text is a powerful way to make your pages feel personal and timely without creating separate versions for every audience or campaign. Combine date-based and query parameter tags in the same page to build highly targeted, evergreen landing pages.